Strehn Winery Packaging Design

Unveiling the Multidimensional World of Wine

When it comes to wine, there is more than meets the eye. The Strehn Winery Packaging Design, created by renowned designer Nikolaus Eberstaller, takes this notion to a whole new level. Inspired by the intricate worlds of M.C. Escher, this design aims to visually represent the complexity and depth of the wines it houses.

The key visual of the packaging design is a series of animal motifs that create a multidimensional and mysterious image. These illustrations, achieved through an optical illusion of shadows, give the labels a sculptural quality that immediately catches the eye. Each animal represents the winery's devotion to nature and its commitment to producing wines that are close to the environment.

But it's not just the visuals that set this packaging design apart. The font used, called Piroska and also designed by Nikolaus Eberstaller, adds a touch of individuality and uniqueness to the overall presentation. It perfectly complements the character of the wines, which are known for their complexity and finesse.

Technical specifications of the design include labels measuring 225x85mm and wine boxes with dimensions of 255x175x1302mm. The labels are printed on coated self-adhesive paper with partial gloss varnish, while the wine boxes are printed in four colors on uncoated cardboard. These choices in materials and printing techniques ensure that the design not only looks stunning but also withstands the rigors of transportation and storage.

Since its introduction in 2017, the Strehn Winery Packaging Design has received widespread acclaim. Wine merchants, sommeliers, and private customers alike have been captivated by its elegance and ability to stand out on the sales shelf. The design has opened up new markets in Europe, Asia, and the United States, further solidifying its success.

Recognized for its excellence, the Strehn Winery Packaging Design was awarded the prestigious Iron A' Design Award in 2019. This accolade is a testament to the design's ability to seamlessly blend aesthetics, functionality, and innovation, making it a true standout in the world of packaging design.

The Strehn Winery Packaging Design is not just a vessel for wine; it is a gateway to a multidimensional world waiting to be explored. With its captivating visuals and commitment to nature, it is a true reflection of the winery's dedication to producing exceptional wines that delight the senses.